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    The severe situation and trend of Chinese feed industry in the future

    First, the current situation of the development of the feed industry in China

    1. The macro economy continues to decline

    In the past, we believe that the feed industry affects market health to a certain extent, but now, on the contrary, the feed industry has been "devastated" by the market. At present, the macro economy continues to decline, now many feed enterprises loan, financing is very difficult. The macro economic downturn has led to a series of problems, so the feed enterprises now fail fast and the situation is grim.

    2, transformation of guidance and feed industry in aquaculture industry

    In the next twenty or thirty years, the breeding industry will transform the guidance feed industry. In the face of this big transformation, the people engaged in the feed industry must change their thinking thoroughly, and promote the development of the feed industry by the demand of the breeding industry.

    3, feed production will enter the low speed growth period

    Due to the increase of animal products consumption, the limitation of animal husbandry scale and the deepening of resource utilization, we can infer that feed production will enter a low growth period.

    4, the upgrading of animal products, the transformation of the breeding industry and the pressure of environmental protection

    The consumption of animal products is upgrading, the quality is upgrading, and the breeding industry needs to be transformed. At the same time, the pressure of environmental protection is driving the transformation of the feed industry.

    Two. The development trend of the feed industry

    1, breeding terminal upside down - universality

    The mechanism of breeding terminal has been forming a strong pressure on the entire feed industry. In the future, this situation will become more widespread, which is a must for all feed enterprises.

    2, enterprise development -- Reduction

    At present, thousands of feed companies are dying every year. In the last 5 years, more and more enterprises have applied for bankruptcy. The feed enterprises have decreased from the previous 13000 to the present 7000, and more than 40% of the enterprises have disappeared. There are two cases of this disappearance, one is really bankrupt, the other is annexed, so this period also became the big period of merger and acquisition.

    3, enterprise development -- capitalization

    Agriculture or animal husbandry should be strong and impossible without strong capital. The operation of this capitalization has become the most fundamental way for all listed companies to compete for the whole market resources. The capital expansion of the listed companies leads to the reconcentration of the market concentration. Because of the squeeze of the market, small and medium sized feed enterprises will be more difficult to survive. So the capital operation has brought more feed plant death. The large consortium has become the backbone of promoting and guiding the development of the whole feed industry and the breeding industry.

    4. Brand development of enterprises

    In the development of modern feed industry, brand competition has become a very important means of market competition. Setting up a good brand image is helpful to the development of the feed enterprises.

    5, transboundary management strategy

    Cross industry: network, real estate, steel.

    Cross field: livestock and poultry - aquatic.

    Transnational gate: capital, technology, management output.

    6. The development of the whole industry chain model

    1) community of interests

    Feed enterprises and farmers form interest communities through contracts and share cooperation, and enhance technology export and transformation, enhance risk tolerance and service capabilities.

    2) model of supplier and distributor stockpile

    In the future, the feed industry will extend the industrial chain in an all-round way and integrate the resources. The development of the whole industry chain model is the mainstream in the future. The shareholders of the suppliers and dealers are all measures taken by the modern feed industry to better integrate the resources and strengthen the competitive ability.

    7, "Internet plus" development platform

    Using the "Internet plus" platform of network technology to enhance service level, strengthen their own competitiveness. Feed raw materials and additives will develop rapidly. The industry will set up a feed quality safety big data and Internet supervision technology platform, monitor the feed quality and important safety indicators in real-time and effectively, so as to achieve close connection between feed supervision, before, after and after.

    In the future, the impact of the Internet on livestock breeding will be more far-reaching. Asymmetric information has become one of the most fundamental reasons for the production of the pig cycle. If we use the Internet to make the information more transparent and symmetrical, the pig cycle will gradually increase, which is a necessity. Therefore, the development of the Internet, including the development of e-commerce, will make the feed industry completely subverted. In addition, the use of big data and cloud computing will make the industry form a platform, or make a strong enterprise form a brand by itself, which will greatly promote the development of the entire feed industry.

    8, the modernization of management

    One of the concepts we often talk about is "intelligent agriculture". The informatization of management, automation and intelligentization of factory production have become the powerful competitiveness of the feed industry and the culture enterprises. At present, there are many enterprises, such as the DBN, Wen's, are already in the aspect of information construction and intelligent building has taken a big step.

    9, globalization and localization

    The problem of globalization will speed up in the future. We have no way to avoid the problem of globalization in the aspects of raw materials and resources integration. Therefore, feed enterprises need to take the breeding industry to go out of the country together. And the localization after "going out" is inevitable.

    10. The age of biological feed is coming

    All the problems we talk about, including the quality and flavor of livestock products, environmental pollution, environmental protection and ecological problems, may all be greatly alleviated by the development of biological feed. The fermentation and treatment of feed materials will make the feeding animals more efficient. Full use of fermentation


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